THE DIGITALIZATION OF SPANISH TOURISM
Transforming a fundamental sector
With a number of more than 83 million international tourists received in 2019, tourism is the sector that produces the most wealth to the Spanish economy. So much so, that it represents 12% of the national GDP and employs 2.83 million people in our country. In this way, for every million euros of activity, tourism generates 19 jobs *.
Given these numbers, it is not surprising that the Government seeks the modernization of the sector, which necessarily goes through digital transformation. This has been developing for years, and was already promoted in 2018 with the launch of the Smart Tourist Destinations Network. However, digitization has been particularly propelled by the crisis caused by COVID-19.
In this post, we will review the latest digital transformation strategies in the sector and the keys to making tourism a form of smart economy:
Last June 2020, the Government already expressed in its Tourism Sector Boost Plan the importance of digital transformation by allocating 216 million euros to finance projects for the digitalization, innovation and internationalization of the tourism sector.
This has been reinforced with the last appearance of the Minister of Industry, Commerce and Tourism, Reyes Maroto, in the third edition of the Digital Tourist event held in October in Benidorm. At this event, the minister announced the launch of, on the one hand, a Tourism Data Viewer and, on the other, a Directory of Technological Solutions that includes different providers and smart strategies to modernize tourism activity.
All this shows that digital transformation is essential for the survival of tourism, but what are the keys that make tourism an smart and digitized economic activity? We highlight:
- Mobile environment. 29% of online travel reservations to Spain are made through mobile phones, the sector must know how to adapt to the trends in the use of this device.
- Internet of Things (IoT). Connecting everyday objects to the Internet can greatly improve the customer experience by automating and digitizing their use. It also collects data of interest on the behavior of tourists.
- Big Data. Collecting and analyzing large amounts of data about customers allows you to know them better and adapt the user experience to their tastes.
- Artificial Intelligence. This technology is capable, not only of facilitating the personalization of the experience, but of optimizing and automating many of the expensive processes typical of the sector.
- Social media. They are consolidated not only as a new channel of communication with the client, but also as an effective means of marketing with which to prioritize personalized attention.
In the mission of recovering Spanish tourism through digitization, Kiploc contributes to improving the user experience, by facilitating keyless access to vacation properties. In addition, it optimizes the management and reception of tourists for the owners of tourist properties and contributes to the smart development of urban planning and the democratization of the Internet of Things.
If you want to know more about how Kiploc contributes to the digital transformation of the Spanish tourism sector, do not hesitate to contact us.